Why data on carbon is sexy

Measuring carbon is sexy because: there’s nothing else – and only measuring can get us where we need to go.

There have been massive developments in technology to reduce carbon emissions – but the problem is that nobody has a good idea how much any of them can work.

People in general are very poor at understanding scale anyway – recognising that a 100m wind turbine can make 10,000 x as much power as a 1m wind turbine. A 1m wind turbine is still large enough to upset your neighbours, and the power it will generate compared to a 100m turbine is nearly useless.

The only way this can be clear is by measuring and knowing and understanding how it can all work.

What technologies are there which can help get us there?

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