Why data carbon?

In order to reduce carbon emissions, we have to manage them better, that is not an original statement

It is more or less impossible to reduce carbon emissions any other way – we can try to persuade people to drive less but it looks unlikely to work.

Managing carbon emissions is already very advanced – but it needs to be more advanced in order to succeed – and we’ll need plenty of IT tools in order to do it.

Data needs to be gathered, moved, analysed, processed, communicated – and then we need to get better at communicating it – not just giving people information, but making the information part of their lives – like the way Fiat did with their Eco:drive.

A bit like losing weight. The first and most difficult step to losing weight is deciding that you want to lose weight. Then starting to think about it every time you eat – how much are you going to eat and when. Then measuring and seeing very little progress. Then realising how far you need to change your daily habits in order to lose weight. And finally, seeing slow progess. Perhaps we need to do it like that.

All of the technology developments are very industry specific – different approaches in different places. Perhaps there is some best practise which can be shared from one to another.



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