Nationwide building society gets 15,000 staff to use “online behaviour change tool”

Nationwide, a UK building society , is giving its 15,000 staff access to the Carbon Trust’s “online behaviour change tool” called Empower, to help them improve energy efficiency.

The building society is confident will result in significant annual financial and carbon savings.

A bespoke version of the Empower software will be developed, including Nationwide’s own version of Empower will feature virtual representations of familiar locations, accompanied by energy efficiency tips tailored for the building society. Advice will be provided across a variety of business areas.

It will include advice about transport options for getting to work, information about teleconferencing and advice about how employees can reduce energy consumption at home.

Employees will be encouraged to pledge how they will cut carbon.

They will be provided with additional learning tools such as “quizzes and myth-busters”, the Carbon Trust sayus.

Information and reporting on pledges will help the building society to target the most effective places to change behaviour, as well as monitor expectations and progress.

The tool helps communicate to employees how small actions they can take, such as switching off monitors and lights when they are not needed, can make a big difference across the organisation.

The advice provided to employees will be designed to complement the wider efforts to reduce carbon throughout Nationwide’s business.

“We expect that by helping their employees work in a more environmentally-friendly way Nationwide will reap both financial and social benefits,” said Richard Rugg, Director of Programmes at the Carbon Trust.

Press release

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